When Prime Day 2024 will take place, and what deals you can expect.
Prepare your wallets and get ready to sign up for that free Amazon Prime trial membership: An Amazon press release has officially revealed that Prime Day 2024 will occur this July. (Not that it is much of a surprise—this will be the 10th annual Prime Day sale, after all.)
Amazon's biggest sale of the year (and arguably the biggest sale of any retailer) will soon be underway, and Lifehacker will be bringing you the best deals available while warning you of the ones you should stay away from.
Here is everything there is to know about Prime Day 2024..so far.
Amazon Prime Day is a 48-hour sale, offering discounts on the Amazon website in virtually every category. It began in 2015 as a one-day event to celebrate Amazon's 20th anniversary, but it has grown exponentially since then, and now qualifies as a major shopping event, with other retailers spinning up there own sales to capitalize on the hype.
Of course, calling it "Prime Day" is a bit of a misnomer. In recent years, Amazon has also released "early Prime Day" deals that can last up to a week or two, and there's another "Prime Day"-like sale in the fall, officially called Prime Big Deal Days (though the deals usually aren't quite as impressive).
Amazon hasn't officially announced the dates of Prime Day 2024, but the company did indicate it will be sometime in July. Their last few Prime Days have been on the second week of July, so it will likely fall between July 7 and 14, with "early" deals starting a few days or weeks earlier.
You don't need to be a Prime Member to shop on Prime Day, but most of the best deals are for Prime Members only. If you aren't a member, you can sign up for a free 30-day trial, which is definitely enough to cover the whole event. However, not everyone will be eligible for these trials, so be sure to read the terms.
As a shopping writer, I can tell you that most of the lowest prices I have seen, whether for a tablet, a TV, or an appliance, hit on Prime Day (at least according to price-checking tools). The breadth of products on sale is also much greater than at other points throughout the year. But that doesn't mean all of the deals are great—you'll still have to do your due diligence to make sure the deal you're looking at is legit.
While it probably doesn't make sense to become a Prime member only to score Prime Day discounts, there are a lot of other benefits, which Lifehacker Senior Finance Writer Meredith Dietz runs down here. In any case, if you're shopping for Prime Day, make sure you come out a winner, and go in with a plan.
This post will be updated with all the latest information about Prime Day 2024 as it is released.
