McDonald's CEO Burger Video Explained After Burger King & Wendy's Join Viral 'Burger Battle' Trend
There’s a new social media trend emerging, and it involves the CEOs of different fast food companies!
The viral moment kicked off after Chris Kempczinski, the President and CEO of McDonalds, appeared in a promotional video trying out the company’s new Big Arch burger.
Viewers quickly began sharing and mocking the clip, pointing out that the executive seemed hesitant to eat the sandwich and took what many people felt were very small bites.
Keep reading to find out more…
The video spread rapidly online and sparked jokes about CEOs promoting food they wouldn’t even eat themselves. Soon, rival food chains seemingly joined in the mocking movement.
Executives from competing brands began posting their own videos eating burgers in what is a playful response to the original viral clip.
@burgerking Thought we’d replay this.
One of the most talked-about responses came from Burger King U.S. president Tom Curtis, who shared a video taking a large bite of a Whopper.
Wendy’s US President posts new video amid burger battle with McDonald’s & Burger King. pic.twitter.com/R6IALUetCC
— Pop Crave (@PopCrave) March 4, 2026
Wendy’s U.S. President Pete Suerken also jumped into the moment with its own exec video amid the growing “burger battle.”
We’ll be waiting to see if other fast food companies join in their own CEO burger eating videos!