Guy Fieri Shaves His Beard & Debuts a Shocking New Look for Super Bowl Ad
Guy Fieri is debuting a completely new look!
The 58-year-old celebrity chef and Food Network star, known for his frosted tips and goatee, transformed into a clean-shaven look in a shocking video.
“After so many years celebrating my birthday as Guy, I figured I would celebrate it as just a guy,” he said in a video posted on social media.
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The new look is part of a Super Bowl commercial for appliance maker Bosch, THR confirmed.
In new teasers, the company shared “classic” and “Justaguy” versions of Guy ahead of the full commercial coming during the 2026 Super Bowl.
“Just a little Big Game buzz. #LikeABosch #Sponsored,” Guy captioned the post.
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