Wolf has announced that it has opened its first ever pop-up shop in London’s Covent Garden.
The store, which opened on 5 June, is part of the company’s year long celebration of its 190th anniversary.
The store is located in the heart of Covent Garden’s Seven Dials neighbourhood at 72 Neal Street.
It will stock Wolf’s usual safes and cabinets, jewellery boxes, travel pouches, watch rolls, and their patented watch winders.
The venue will also host exclusive events with key industry media and partners, and will host a series of panel discussions.
Wolf has already confirmed a talk with Rachael Taylor, a journalist who specialises in the luxury goods and jewellery industry.
Simon Wolf, CEO and owner, said: “I am incredibly proud of what my family has managed to achieve over the past 190 years. And what better way to celebrate the 5 generations but to open a retail shop, something we have always wanted to do.
72 Neal Street is the perfect location, in the heart of Covent Garden’s Seven Dials, one of the world’s most prestigious shopping areas. It will be wonderful to be able to welcome customers into the world of WOLF at a level never seen before.”
