Garrard has announced the opening of its second London boutique at The Peninsula London on 12 June.
Located within the hotel’s ground-floor shopping arcade, The Peninsula London boutique marks the debut of Garrard’s new store design concept—the first time it has been rolled out in the UK.
Spearheaded by Sara Prentice, chief creative officer at Garrard, the new store features “subtle nods” to the brand’s heritage, soft, neutral tones interspersed with textured surfaces and metallic accents.
Carved marble console tables, sculptural and organic, and curved oak cabinetry are complemented by accents of burnished gold and muted blue.
Prentice has also played a role in designing the private salon—where customers can try on archive model tiaras to try on by invitation.
Alongside “iconic” Garrard collections, including 1735 and Wings, new designs will be unveiled for the first time at the PeninsulaLondon Arcade, including full colour 1735 cluster rings and new Starlight Mini Icons jewels.
Garrard’s coloured gemstone expertise will also be on show in a series of “one-of-a-kind” pieces from the Jewelled Vault.
Joanne Milner, CEO of Garrard, said: “With the opening of a new boutique at The Peninsula London, we are delighted to strengthen our partnership with ThePeninsula Hotels. An opportunity for clients, near and far, to discover Garrard in a second, prominent location in our home city,it has been a pleasure working with our friends at The Peninsula to bring our new store design concept to life at one of London’s Most prestigious hotels.”
