October 8 – The Scottish Premier Football League (SPFL) has signed a three-year deal with Carling which will make it the official beer of the SPFL until the end of the 2026/27 season, subject to extension.
The deal, announced Monday, will see the Carling brand represented at both the league level and in every round of the Premier Sports Cup.
Carling’s activation will also include a number of engagement opportunities for supporters from across the SPFL.
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