September 5 – Chelsea have unveiled a new partnership with Betway, making the Super Group-owned brand the Premier League club’s long-term Official European Betting Partner.
The deal will allow for the online betting and gaming company’s branding to feature on the LED advertising boards surrounding the pitch at Stamford Bridge during all domestic matches.
Betway will also collaborate on creating engaging content and exclusive experiences for fans, such as meeting players and chances to play on the pitch.
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