Nufarm recently selected Ken Barham as general manager for North America effective Oct. 1, 2024.
Nufarm’s current general manager for North America, Brendan Deck, will return to Australia in December 2024 after helping build Nufarm in America for more than nine years. In his new role, Deck will continue to support Nufarm as a strategic advisor to the group, utilizing his considerable commercial and product experience.
Photo: Ken Barham
According to the company, Nufarm has achieved important and significant milestones in North America under Deck’s leadership. These achievements include the greenfield development of Nufarm’s state-of-the-art formulation facility in Greenville, Miss., the modernization and expansion of Nufarm’s facilities in Chicago Heights and Alsip and the development of important strategic relationships with customers and suppliers.
Deck’s leadership drove growth in relevance and profitability for Nufarm with a relentless focus on customers and ease of doing business. Under Deck’s leadership, revenue in Nufarm North America increased from AUD $589 million in 2015 to AUD $1.26 billion in 2023. In 2023, the North American segment was the largest contributor to group revenue.
Barham is currently the vice president of sales for Nufarm’s crop protection business in the U.S. Barham joined Nufarm in August 2017 as the North American customer marketing lead before moving into his current crop protection sales leadership role in 2021.
With a comprehensive understanding of the crop protection sector, Barham has worked in the field for more than 20 years, including senior roles in operations, sales and marketing, with experience spanning Alligare, Syngenta and Nufarm. Barham’s success at Nufarm includes the implementation of digital marketing technology, an evolutionary approach to customer account planning and the oversight of key product launches into the North American market.
“Ken’s strategic leadership will be an important extension of the substantial contributions of Brendan Deck who has grown and shaped our business in North America for the past nine-and-a-half years,” said Greg Hunt, CEO of Nufarm.
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