Employees and customers alike are fed up with the psychological manipulation and empty promises. Here’s what leaders should focus on instead if they want to genuinely build a sense of safety and collaboration.
In modern business parlance, “trust” has become a buzzword. Executives and consultants tout it as a golden ticket, a fast lane to competitive advantage. We hear it everywhere: “We need to build trust,” “Engage your workforce through trust.” Glossy PR campaigns, carefully crafted speeches, and reach-out initiatives make the message loud—trust us.
