There’s been an explosion in trendy hardshell luggage. Dagne Dover is going after a more practical consumer.
If you’re at an airport, you’ll notice a segment of travelers wheeling around colorful hardshell luggage from trendy brands like Away and July. But the majority of people are still using suitcase from the legacy luggage-maker Samsonite, which controls a fifth of the market and owns brands like American Tourister, High Sierra, ebags, and Tumi.
