Performance Max (pMax) campaigns, are basically all forms of google advertising – lumped into one campaign.
Pmax does work really well, if you optimise it properly.
It is not keyword focused – it is audience focused.
You give it a CPA or ROAS target or goal, and basically let it run itself.
The downside of pMax, is that it does not give you much data. So it is difficult to really optimise campaigns to get the best out of them.
Pros
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