Just a few years ago, the movie theater industry was rocked by something that would dramatically affect attendance. That thing was the rise of cable TV, pay cable, home video, DVD, video rental stores, Netflix by mail, streaming services, and the pandemic. Through all of those trials, we’ve always had Nicole Kidman to bring us back to the theatres. But, when moviePass pounced, it was the thing no one saw coming (except everyone did).
As you learn the history of MoviePass, you learn that it was pitched in early concept stage, to the industry, and they saw no value in it. ...
