With the summer of sports approaching, the latest fashion franchise is signing high-profile sports stars to achieve a viral campaign spot. Burberry this week unveiled its football series featuring England's finest Phil Foden and Eberechi Eze, while Jude Bellingham has stripped off for Kim Kardashian's Skims.
There was once a shooting of football players in the city that caused mass ridicule. Consider the photo of the 2005 Manchester United football team - Wayne Rooney, Rio Ferdinand, John O'Shea and Paul Scholes - that still regularly makes the rounds on social media, in dodgy jeans and dad knits. In Rooney's own ...