It's hard to overstate TikTok's influence on fashion and beauty trends and social commerce, or the impact of AI on virtually any other part of retail. So as both faced major new mandates on two continents on Wednesday, brands began bracing for what could be a momentous impact.
The House of Representatives just introduced a bill that would force social media supernetwork TikTok to split from its owner, China-based ByteDance, or ban the app in the US. The vote passed with overwhelming bipartisan support, 352 to 65, largely due to national security concerns - the same concerns touted by the ...
