In recent years, TikTok has emerged as a dominant force in the social media landscape, captivating millions of users worldwide with its short-form video content. With its rapid growth and diverse user base, TikTok presents a unique opportunity for brands to engage with audiences in innovative ways through influencer marketing. In this article, we’ll explore the strategies that brands can employ to harness the power of influencer marketing in the age of TikTok and achieve success in short-form video platforms.
TikTok has redefined the way people consume and create content, particularly among younger demographics. ...