Structurally, I think that is going to be a weakish place and on top of that they enjoy so high valuations. I mean, they trade at 40, 50, 60, 70 times just because they continue to remain capital efficient, but beyond that equity investors look for growth and they look for high growth and in many cases they look for hyper growth, that is clearly not what the large FMCG company is going to deliver to you.
