This festive season, pick any newspaper and the chances are the front page ad would be of a jewellery brand, a large premium real estate project, or an IPO set to hit the street. The last two are not usual suspects. But ads of jewellery brands have for years dominated the festive season. And, of these brands, Titan Company is usually the leading advertiser. Today, however, there are several other jewellery brands that are transitioning from regional to national players. So, is it time to look beyond Titan? The festive season sales will answer that question.
