There are enough examples from the long history of markets that most wrong investment decisions are made in bullish times. The reason is that everyone feels that making money in the stock market is easy and why he or she should leave the opportunity of making a quick buck. In the process they end up buying bad stocks and high prices. If one is thinking about increasing the exposure it would be better to stay with good business. This is not to say that one would not go wrong in buying newly coined large caps or what we would call neo but as they would be able to weather any storm which might emerge due to any reason, the damage would be controlled. In a bullish market, remember that bears just go for hibernation.
