“The shift to the open internet represents a pivotal moment for marketers," said Tejinder Gill, General Manager, India, The Trade Desk. "As more consumers engage with premium content on the open internet, marketers can now reach highly attentive audiences at scale. The notable levels of engagement, ad trust, and recall compared to traditional walled gardens mark a new era of ad receptiveness. This transition is poised to boost ad spend on the open internet.”
