After Vinesh Phogat missed an Olympic medal by just 100 grams, her endorsement opportunities have surged, with 15 brands seeking to sign her. Her endorsement fee has jumped to ₹1 crore per deal annually, up from ₹25 lakh. Phogat, who previously endorsed Nike and Country Delight, is now joined by other standout athletes like Neeraj Chopra and Manu Bhaker.