Quick commerce companies have raised their delivery weight limits as consumers switch to bulk shopping at the start of the month. Operators like Swiggy Instamart and Blinkit now accommodate up to 35 kg per delivery. Leading FMCG firms, including Adani Wilmar and ITC, have rolled out larger pack sizes tailored for this trend. This channel has become one of the fastest-growing for FMCG sales, driven by convenience, faster deliveries, and better discounts, notably in 10-15 major cities. Large pack purchases at the beginning of the month significantly boost sales.
