UBS valued Zomato at $32.1 billion – a 15% premium over its current market capitalisation of $27.8 billion. As of July, the brokerage firm estimated Blinkit’s market share at 40-45%, with Swiggy's Instamart at 20-25%, followed by Nexus Venture Partners-backed Zepto at 15-20%, and Big Basket’s BBNow at 10-15%.