Hardik Pandya launched a performance wear line through a revenue-sharing deal with FanCode-owned FanCode Shop, priced from ₹999 to ₹2,299. FanCode will design, manufacture, and market the items. Rise Worldwide’s Nikhil Bardia noted this is Pandya's first licensing venture. The launch includes key items like t-shirts, vests, and jackets, diversifying from his typical endorsement deals.
