There are several instances of FMCG companies entering service business that didn't work for them on expected lines. In 2009, Jyothy Labs launched a laundry business through a chain called Fabricspa, with an investment of Rs 40 crore. Over the years, the business grew at a slower pace compared to the rest of the business. It contributed 2% of the total revenue of Jyothy Labs in FY24.