Asian Paints is investing heavily to expand production capacity at various plants. The company is doubling capacity at the Mysuru plant and increasing capacities at Ankleshwar, Kasna, and Khandala. Additionally, a new water-based manufacturing facility in Madhya Pradesh is underway. CRISIL Ratings forecasts a significant growth in the organized paints sector. Aditya Birla Group's new brand, Birla Opus, targets to secure the position of the second-largest player in the market.
