Promotion: Japanese portable lighting brand Ambientec is, for the first time, organising its own events as well as showing at trade fairs to showcase its products.
The brand said augmenting its approach is part of a push to keep its identity fresh and innovative.
Prompted by the fact that Milan design week's biennial lighting show Euroluce did not run this year, Ambientec chose to organise an event in collaboration with fragrance brand Fueguia 1833. Ambientec said it expects to be back at Euroluce next year.
Titled "Scent of Light", the event showcased Ambientec's new Fotica lamp, designed by Kensaku Oshiro.
Based on a concept of the combined power of lighting and scents to evoke emotions and memories, it took the form of an exhibition takeover in Fueguia's showroom in Galleria Vittorio Emanuele.
Also in Milan this April, Ambientec presented its new limited-edition Remli lamp at the Rossana Orlandi Gallery.
Designed by Tokyo studio We+, the body of the lamp is made from recycled rubble and debris, drawing upon materials which would otherwise be sent to landfill.
Then, exhibiting for the first time at 3 Days of Design in Copenhagen in June, Ambientec continued this event-based approach to promoting its products.
It took part in a joint exhibition curated by Danish designer Signe Hytte. Titled "Enter the Salon", the exhibition imagined the home of a fictional poet set in a historic townhouse.
Ambientec used Hytte's exhibition as an opportunity to introduce its new N-TL01 table lamp.
The Japandi-style lamp is designed by Danish architecture studio Norm Architects but also the result of a collaboration with multiple Japanese manufacturers.
The underside of the lamp's frame is made of wood, developed with wooden-furniture manufacturer Karimoku, while its lampshade was made from traditional Japanese washi paper with the help of heritage Kyoto-based lantern maker Kojima Shoten.
Intended for use in intimate settings, the lamp uses an LED light source specially developed by Ambientec to ensure the lampshade is evenly illuminated without internal components being revealed.
Founded in 2009, Ambientec specialises in portable, rechargeable and waterproof lamps designed to soothe.
Rather than prioritising manufacturing efficiency it emphasises the longevity of its products, providing an after-sale maintenance and repairs service.
Partnership content
This article was written by Dezeen for Ambientec as part of a partnership. Find out more about Dezeen partnership content here.
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