So, uh, have you seen The Substance? Well, a lot of people have checked out the quasi-viral body horror satire since it came out on September 18th. And it makes sense.
The over-the-top nature of the film has led to some early quasi-viralness, with its description as a gross-out feminist film intriguing many potential theater-goers. (It’s got pretty darn good reviews, too.)
The Substance, which stars Demi Moore, Margaret Qualley, and Dennis Quaid, centers around the idea of self-transformation, youth, and body image as an aerobics celebrity (Moore) hits the milestone of her 50th birthday. The titular “substance” could allow her to become a younger, more beautiful version of herself.
Most importantly, the film has also inspired the production of the greatest substance of all: memes, with the running gag of a figure who “took the substance” a main feature.
Let’s take a look at some of the best, most Substant-ial material to hit the socials.
And don't worry—there's plenty of other discussion and memes online that are not related to the "took the substance" meme. Here's a look:
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