There are a lot of brands competing for consumers' attention on social media right now, but no one is crushing the game quite like the Marc Jacobs social media team. They seem to have a finger on the pulse of all things online culture, as seen by the long list of niche but perfect Marc Jacobs TikTok collabs.
The Marc Jacobs TikTok account doesn't look like what you'd expect from a high-end fashion brand:
While brands like that produce sleek, intriguing content that suits their audiences, they're missing a little of that je ne sais quoi that makes TikTok what it is.
In an effort to be authentic to the platform while still marketing their process, Marc Jacobs has decided to embrace the absurdity that is viral online life. They've collaborated with some of TikTok's most hilarious influencers to deliver content that very much still promotes the brand but doesn't necessarily feel like advertising.
Here are some of our favorites, starting with the best.
Raymonte is beloved on TikTok for spreading a love of fashion and joy with the world.
@marcjacobs Everything is Marc Jacobs! ???? @RAYMONTE ♬ original sound - marcjacobs
Her heartfelt confidence and bubbly exuberance paired with her signature sass and some serious fashion made this a perfect, on-point collab.
If Sylvanian Drama's cast of characters looks familiar to you, it's because they're from a brand by the same name and were beloved throughout the 80s. Fast forward to the TikTok era and they're back in the messiest and most chaotic way.
@marcjacobs Happy mom’s day @Sylvaniandrama ♬ original sound - Christina
Their Marc Jacobs TikTok collab does not disappoint, with the Tote bag being used as a Mother's Day bribe.
You've never seen Marc Jacobs team up with Bella Hadid (not that Bella Hadid) like this, but it certainly does it entertain.
@marcjacobs @bellahadid039 ♬ original sound - marcjacobs
She brings the drama to soaking-wet Marc Jacobs and makes you smile while doing it.
The link between the iconic children's show characters and Marc Jacobs seems kind of random. Outside of Po rocking a Marc Jacobs bag in a 2019 Interview photoshoot, there doesn't really seem to be one. But that doesn't stop the beloved alien babies from working it in their Marc Jacobs TikTok collab.
@marcjacobs Who wore it best? @Teletubbies HQ ♬ original sound - marcjacobs
Marc Jacobs got the lo-fi treatment in their collab with guys from the TikTok Rizz Party video. Though the larger group from the original meme got a lot of grief from the online community after they went viral, the guys got the last laugh with their Marc Jacobs collab.
@marcjacobs A cinematic masterpiece by @Seby_261 and @Michael ♬ original sound - marcjacobs
Sure, some people found it cringe but as most point out, the value of a partnership like this can't be understated.
Deez showed up and showed out in a totally fitting and fabulous look.
@marcjacobs Challenge accepted ♥️ @deez ♬ original sound - marcjacobs
So many fans were pleasantly surprised by this Marc Jacobs collab.
Payton King's Marc Jacobs collab gave a dystopian glow-up.
@marcjacobs We made this edit of you @Payton King ♬ original sound - marcjacobs
The "edit" is everything.
A late entry to the list, Kyle MacLachlan is having a very "Brat" summer and this collab is just another example:
@marcjacobs Fashion tips from @Kyle MacLachlan ♬ original sound - marcjacobs
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The post Ranking the best Marc Jacobs collaborations with creators on TikTok appeared first on The Daily Dot.
