As marketers, we’re always trying to stay on top of trends and use them to our advantage.
But we all know it’s not as easy as it sounds. Just when you get used to one tool, another one shows up. It can feel like a lot, right?
If you’re wondering what’s new this year and how to use these martech trends, you’re in the right place.
- AI-Powered Marketing Automation
AI is the hot topic in 2024. But can it really help marketers? Yes!
You can use AI to automate your marketing tasks. Now this can include tasks from sending emails to creating personalized content by analyzing customer data. AI really can do it all.
How does it benefit marketers?
The main benefit of this is that it helps marketers to save time and improve efficiency. Which in return allows time for more strategic tasks.
Tip: You can use AI-powered automation tools like HubSpot, Marketo, and Pardot. They can help in automating your marketing effort.
- QR Codes for interactive marketing
Most people have seen and used QR Codes for payments. That’s not the case anymore as they are widely being used in martech. They’re everywhere from menus to product packaging.
For instance, you can commonly spot QR Codes on clothes that lead you to the website for more information. Well this is just one use case, but in reality, QR Code technology is no longer limited to a specific industry.
How does it benefit marketers?
Marketers can use QR Codes to reduce their expenses of print marketing. Along with this, it can help in better engagement and conversion rates.
Tip: You can use an advanced QR code maker like Scanova. This can also help you track your scans and engagement rate.
- Hyper-Personalization
Hyper-personalization goes beyond using first names in emails.
Customers these days expect you to take care of their individual likes and dislikes. It involves creating highly tailored experiences audience to provide them an exclusive environment.
For example, many fitness app offers personalized meal plans based on user progress.
How does it benefit marketers?
Marketers hyper-personalization in their marketing messages and user interface. This will help individuals get a feel of one to one conversation which is way more effective than one to many.
Tip: You can use tools like Dynamic Yield. This will help in personalizing your marketing messages based on customer’s preferences.
- Privacy-First Marketing: Trust is Everything
Privacy- first marketing is becoming more important due to the focus on customer awareness and regulations. It’s a given to adhere to the guidelines of GDPR and CCPA.
This can be achieved by allowing customers to have complete control over the data they want to share. It’s also very important to ensure that the data and privacy policy are simple and easy to understand.
How does it benefit marketers?
This approach builds trust among users. It also encourages more meaningful engagement.
Tip: Make privacy your first priority. Collect only the data users choose to share, and ensure it is protected from theft and attacks.
- Video Marketing for the win
When short-form videos first became popular via TikTok, no one expected them to spread across all social media platforms.
Now they are everywhere from from YouTube and Instagram to Snapchat, and now even on LinkedIn. This trend has grown rapidly.
How does it benefit marketers?
Through these short videos brands and marketers are trying to tell a story that sticks. This can help a lot in community engagement and brand recognition.
Tip: While following this martech trend, marketers should ensure that the videos feel genuine to the audience. This can be achieved by ensuring human presence and giving a face to your brand.
- Voice Search Optimization
“Hey Alexa, what’s the best bakery shop near me?” Sounds familiar? That’s voice search in action.
More and more people are using voice-activated devices like Alexa, Siri, and many more. Hence, it makes it very important for you to optimize your content for voice search.
How does it benefit marketers?
Marketers can increase traffic by optimizing their content for local SEO. Using conversational phrases can also help them rank higher.
Tip: Use tools like AnswerThePublic to discover long-tail keywords. This can help you achieve a more targeted reach.
- Augmented Reality (AR) for Enhanced Customer Experience
AR in martech is changing the way brands interact with their customers. It’s done by combining online and in-store experiences. It’s enhancing shopping experiences by offering lifelike interactions.
For example, this futuristic technology is used by realtors for virtual property tours. And retailers use it for virtual try-ons of clothes, makeup, etc.
How does it benefit marketers?
Since AR and VR are expensive to implement, it’s not used by a lot of brands. If you will use these, it will differentiate your brand by providing a unique experience.
Tip: You can do what Lenskart does with their brand. They offer a virtual product demo of glasses, letting users see how different styles look on their face. It’s a great feature that really engages people!
Conclusion
MarTech will continue to evolve, bringing new marketing technology trends each day. Focus on experimenting with these trends to connect with your audience in new ways. So keep experimenting, stay curious, and remember… it’s okay to make mistakes.
DISCLAIMER – “Views Expressed Disclaimer: Views and opinions expressed are those of the authors and do not reflect the official position of any other author, agency, organization, employer or company, including NEO CYMED PUBLISHING LIMITED, which is the publishing company performing under the name Cyprus-Mail…more
