India is emerging as a destination for the "most evolved supply chain capabilities" which not only enables product availability but also caters to evolving shopper needs, Procter & Gamble India CEO Kumar Venkatasubramanian said on Monday.
Digital advancements are catalysts in shaping this supply chain of the future, by not only optimising costs but also ensuring seamless data flows, predictability, reduced carbon footprint, and best service.
With digital transformation, e-commerce and quick commerce, markets have grown and companies such as P&G are investing in developing a deep understanding of the unique consumer behaviour, Venkatasubramanian added.
"By learning and understanding our consumers, enabled by the power of digital transformation, we will be able to stimulate performance and unleash results. I think the opportunity has never been greater than this. The playing field has never been greener than this," he said.
In his keynote address at an event organised by ...
