McDonald's India, which operates a QSR chain in West and South through its franchise Westlife Foodworld, would offer burgers with multi-millet bun, which has been co-created with premier food technology research institute CSIR-CFTRI.
The company has partnered with CSIR-Central Food Technological Research Institute (CFTRI), functioning under Ministry of Science & Technology, for this multi-millet bun and it will source millets directly from farmers.
This is the first-ever collaboration in the QSR (quick service restaurant) space, which combines CSIR-CFTRI's expertise with McDonald's thrust for developing nutritious food options.
"The purpose is to improve the nutritional quality of our food, so that the customer in the long run benefits from it. It will definitely put us leaps ahead because we are leading from the front in the QSR space when it comes to this," McDonald's India Executive Director Akshay Jatia told PTI.
The multi-millet bun has five millets - Bajra, Ragi, Jowar, ...
