As many as 73 per cent Indians prefer to read ingredient lists and nutritional value before purchasing any snack, reveals a new survey, highlighting the majority of Indians' growing inclination towards healthy snacking.
Based on a survey of over 6,000 people across India, the Healthy Snacking Report 2024, released on Sunday, aims to examine the ever evolving consumption trends in India.
"Seventy three per cent of those surveyed prefer to read labels for ingredient lists and nutritional value before making a purchase. Of this, 93 per cent expressed a desire to transition to healthier options, highlighting a correlation between label reading and conscious choices while pushing for transparency," read the report.
The report was released against the backdrop of an increasing number of cases regarding food adulteration that have come to the fore, be it in spices, confectionaries or fast-moving goods.
This, according to the report, has triggered a wave of conscious consumption, with ...
