The storytelling landscape of Bollywood is constantly evolving. While various elements contribute to a film's box office success, the content has become a significant factor in recent times. Nowadays, films are not solely dependent on lead actor, be it any superstar; it's the content that is taking the center stage. The year 2024 stands as solid proof of this shift. Look at films like, Crew and Stree 2, they have completely dominated the box office, and with the teaser of The Buckingham Murders looking promising, it seems to be next in line.
Bollywood as a whole is currently being driven by content. Audiences no longer enter the cinema hall just to watch stars and their charm. If the story is compelling, regardless of the lead actor's gender whether male or female people will flock to see the film. It is about how the trailer of the film has been received by the audience that compels them to watch the film. Content has emerged as the ultimate king of the box office. Audiences now watch a film for its story, not for the lead star. It's worth noting that content, in this context, refers to the main protagonist.
The success of this phenomenon can be seen in the examples of Crew and Stree 2. Both films performed well at the box office with their content, and look at the wonders they are doing at the box office. In fact, they have competed with big films that have not performed as well. Audiences are drawn to stories that are appealing and engaging. Moreover, the teaser of The Buckingham Murders also highlights this trend, being a mystery thriller that looks promising. It looks engaging and gripping.
In conclusion, cinema is no longer bound by any star presence. The audience's taste now demands good content. Bollywood is operating on a different narrative that goes beyond specific elements and focuses solely on content.
