Admitad and Branch Partner to Power Smarter Mobile Growth
Admitad has joined forces with Branch Discovery Ads to reshape the mobile advertising landscape. Together, the two global tech leaders are building a new growth ecosystem that connects smart mobile ad placements with precision attribution — helping brands scale their user acquisition in a transparent, data-driven, and privacy-first way.
Bridging Discovery and Conversion
In today’s mobile-first world, users’ first interactions often happen on their smartphones. By integrating Admitad’s OEM-based ad formats — available on devices from Samsung, Xiaomi, Oppo, and Vivo — with Branch’s deep linking and attribution technology, marketers can now connect every step of the user journey, from initial discovery to final in-app conversion.
This combined solution allows brands to:
- Reach users directly on their devices through native, on-device placements
- Deliver personalized app experiences via Branch’s deep links
- Measure performance and ROI through cross-platform attribution and fraud protection
The result? Campaigns that not only capture attention at the right moment but also deliver measurable growth and engagement.
Mobile at the Core of Modern Marketing
The timing is ideal. As of mid-2025, mobile accounts for 64% of all global web traffic, with Android commanding 73% of that share — nearly triple iOS. For marketers, this shift underscores the importance of mobile-first advertising strategies that go beyond visibility and focus on seamless user journeys.
“By combining our capabilities with one of the most respected attribution platforms on the market, we empower brands with full control over the entire user journey — from discovery to conversion,” said Anna Gidirim, CEO of Admitad.
According to Harish Thimmappa, GM of Branch Discovery Ads, “Partnering with Admitad expands the reach and impact of Branch Discovery Ads, giving brand and performance marketers access to over 1 billion Android devices globally through premium, on-device inventory.”
Driving Growth in a Privacy-First World
Discovery Ads, Branch’s next-generation mobile advertising solution, connects brands with high-intent users at the moment of discovery. When paired with Admitad’s performance marketing expertise and global reach, advertisers gain the tools to scale efficiently — with measurable performance, audience precision, and privacy compliance at every stage.
Already live across APAC, Europe, and other key markets, the partnership is fueling campaigns in e-commerce, fintech, delivery, entertainment, and gaming. Early results show strong growth in brand awareness, app installs, and in-app engagement.
Ready to grow your app with smart mobile advertising?
Discover how Admitad Mobile helps brands scale app growth through OEM partnerships, deep linking, and performance-based strategies.
Learn more about Admitad Mobile