Disney+ has introduced a new feature for UK subscribers to combat password-sharing between households.
Following Netflix's lead, the streaming service has now updated its Subscriber Agreement to include an Extra Members feature.
While Disney+ previously stated in its Subscriber Agreement that password-sharing between households was not permitted, this new feature will aim to effectively enforce that policy by allowing subscribers to add additional users from different households to their accounts for an extra fee.
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Although this fee has not yet been disclosed, the feature is already active for new subscribers and will come into effect for existing subscribers within 30 days of receiving the notification e-mail.
Extra Members will receive their own Disney+ profile and login details. While they don't have to live in the same household as the main subscriber, they must live in the same country.
Extra Members will be able to enjoy most of the features available to the main subscriber, but there will be some limitations. These limitations are yet to be revealed.
Netflix first introduced the feature to crackdown on password-sharing last year, allowing its subscribers to add up to two people who don't live in their household for an additional cost of £4.99 per month (which we can assume might be around the same price point that Disney+ will settle at).
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Disney's CEO Bob Iger warned last year that the company would be moving forward with a password-sharing crackdown for Disney+.
He told CNBC's Squawk on the Street that it would help "turn this business into a business that we feel really good about," adding: "We've had some success there. We need more success. Netflix is the gold standard in streaming. They've done a phenomenal job.
"I actually have very, very high regard for what they've accomplished. If we can only accomplish what they've accomplished that would be great."
Iger also confirmed that the crackdown would kick off in "just a few countries and a few markets" this summer, followed by "a full rollout in September".
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