Thursday 5 March, 2026 PRESS RELEASE: FOR IMMEDIATE RELEASE The Relationship Red Card: 4 in 5 UK Men Choose Football Over Physical Intimacy, New Study Reveals LONDON, UK — 4 March 2026 — Modern football fandom is actively sidelining romance across the UK. A controversial new study released today by the BT4Y Data Lab reveals that a staggering 78% of male sports fans would prioritise watching a football match over being physically intimate with their partner. Based on a comprehensive survey of 3,650 UK adults, the research highlights...
