LuckyChap Entertainment
In collaboration with LuckyChap, the renowned US-based production and entertainment company, we had the privilege of redefining their brand identity. Known for creating cultural moments with blockbuster hits like Barbie (2023) and Saltburn, LuckyChap's ethos is grounded in celebrating extraordinary talent.
At the heart of LuckyChap's creative universe is a singular focus: the individuals; writers, filmmakers, directors, actors, and all those whose brilliance brings remarkable productions to life. This celebration of talent shaped the foundation of their refreshed brand identity.
The logo is central to this vision, placing emphasis on the "U", symbolising you, the talent, and the excellence that connects everyone within the LuckyChap community. Cleverly doubling as an LC monogram, the design subtly reinforces the brand's name. The script element ties back to their original neon logo, paying homage to their roots while embracing their evolution.