Uber and Lyft competitor Sidecar calls it quits

After 2 p.m. on Dec. 31, don't try getting in touch with Sidecar — that's the time the transportation company will cease its ride-hailing and delivery operations.

Co-founder and chief executive Sunil Paul announced Tuesday that it's "the end of the road for the Sidecar ride and delivery service," but added that it's "by no means the end of the journey for the company." Since it launched in 2012, the company has been competing with Uber and Lyft, but raised just $35 million and operated out of only 10 U.S. cities, including Los Angeles and San Francisco, the Los Angeles Times reports. Over the past year, it expanded from just offering rides to people to delivering items. The company did not say what will happen to its employees or how many drivers will be affected.