Malmö-based sports tech company Spiideo, known for its AI-powered automated video production and analysis tools, has acquired Signality, an optical tracking data provider, Sport Business Journal reports. The acquisition aims to integrate advanced tracking analytics into Spiideo’s offerings for sports teams and leagues worldwide. Financial terms of the deal were not disclosed.
Signality has been a prominent player in optical tracking data, working with leagues like MLS Next Pro and partnering with Spiideo to provide tracking solutions for Sweden’s top soccer leagues. The acquisition builds on several years of collaboration between the two companies.
“Adding Signality to the Spiideo portfolio is the next natural step in our journey. It’s essentially more fuel for great sports experiences in three key areas: sports performance, officiating, and automatic production,”
said Patrik Olsson, CEO of Spiideo.
The integration will initially be offered as an add-on package for Spiideo’s clients, but Olsson anticipates it becoming a standard feature across Spiideo’s platform in the future.
Spiideo’s automated camera systems are installed in over 6,000 venues across 60 countries, serving teams in every major professional soccer league and 20 other sports. The company generates about half of its revenue from North America, with extensive use by collegiate teams and a league-wide deal with the National Women’s Soccer League (NWSL).
Signality, which has worked on projects in soccer, baseball, Australian football, and even wave pool surfing, will bring its expertise to Spiideo’s diverse client base. The combined technologies aim to enhance video analysis capabilities, providing coaches and analysts with detailed tracking data to improve player performance and game strategies.
While the NWSL currently lacks a league-wide tracking data partner, Patrik highlighted the potential for the combined Spiideo and Signality solution to fill that gap. “It’s a perfect league for this type of technology,” he said, though no formal agreements have been made yet.
The acquisition comes on the heels of Spiideo’s € 18 million funding round in June, underscoring its commitment to scaling operations and expanding its capabilities. The integration of Signality’s technology positions Spiideo to offer a more comprehensive suite of tools, aligning with broader trends in sports tech for enhanced video and data-driven solutions.
As sports organizations increasingly adopt technology to streamline performance analysis and officiating, Spiideo’s acquisition of Signality marks a significant step in setting new standards for automated sports video and data solutions.
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