We created a speculative campaign for Foodi, an online job platform designed to connect food and beverage professionals with their dream jobs.
Our approach combined retro-inspired ink illustrations with bold, modern colours and playful pencils and patterns to bring these characters to life. The vibrant visuals were designed to pop on billboards and app screens, positioning Foodi as the go-to platform for passionate food workers and businesses. ???????
This campaign aimed to solve a real-world problem by providing a fun and
approachable solution for the food and beverage industry in a human way.
