The secret to Microsoft's rising fortunes
As we near the close of 2015, the technology world has grown boring, largely because it's so mind-numbingly predictable: Apple dominates mobile, Amazon owns the cloud, and on and on.
That's why I'm grateful for Microsoft -- yes, Microsoft. While Redmond has been gazing into the abyss for the past decade or so and continues to stumble in mobile -- the truth is that Microsoft is getting its mojo back.
Microsoft's winning strategy? While RedMonk analyst James Governor points out, "Not sucking has been really key," the heart of that "not sucking" strategy has been a consistent, relentless focus on developers -- so much so, in fact, that Google has said of Microsoft: "We share the same soul."
To read this article in full or to leave a comment, please click here