Why this startup is looking forward to competing with Microsoft -- its investor
Microsoft jumped deeper into the enterprise mobile app development space last week with PowerApps, a service that lets ordinary businesspeople build mobile applications that draw on company data.
Microsoft is entering a crowded market that's already home to products from companies like Salesforce and Intuit. Launching a new product in a competitive market isn't a first for the Microsoft, but there's an extra wrinkle this time around: it's in the same market as SkyGiraffe, the first startup invested in by the company's Microsoft Ventures arm.
Like PowerApps, SkyGiraffe lets users quickly build applications that visualize and modify company data stored in a variety of systems. It supports integrations with products including SQL Server, Salesforce and Workday.
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