Microsoft jumped deeper into the enterprise mobile app development space last week with PowerApps, a service that lets ordinary businesspeople build mobile applications that draw on company data.
Microsoft is entering a crowded market that's already home to products from companies like Salesforce and Intuit. Launching a new product in a competitive market isn't a first for the Redmond-based company, but there's an extra wrinkle this time around: it's in the same market as SkyGiraffe, the first startup invested in by the company's Microsoft Ventures arm.
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