Mahindra & Mahindra Ltd. has announced the auction of the first-ever Thar ROXX. The exclusive auction will allow the highest bidder to own the Thar ROXX with Vehicle Identification Number (VIN) 0001, while the proceeds will be donated to a charitable cause. Mahindra will match the winning bid to double the impact of the donation.
Registrations for the auction open on September 12, 2024, on the carandbike.com auction platform. The bidding will take place online between 5 PM on September 15 and 7 PM on September 16, 2024. Mahindra First Choice Wheels (MFCW) will oversee the auction process, and Ernst & Young will monitor the proceedings to ensure transparency.
The Thar ROXX holds special significance as it is Mahindra’s first ‘THE’ SUV, and VIN 0001 makes it an exclusive collector’s item. In addition, the vehicle will feature a unique badge bearing Anand Mahindra’s signature, adding further appeal to enthusiasts.
The auction winner will receive the AX7L Diesel Automatic 4×4 Thar ROXX in the color of their choice from seven striking options: Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue, Burnt Sienna, or Stealth Black.
The auction’s proceeds will go to a social cause of the winning bidder’s choice. The winner may direct the donation to any recognized not-for-profit organization or choose from Mahindra’s selected partners:
Participation in the auction is open to everyone. Interested bidders must register on the auction website and submit a refundable caution deposit. This is an opportunity for individuals and organizations to contribute to meaningful causes while acquiring a unique piece of Mahindra’s automotive legacy.
For more information and to register for the auction, visit https://www.carandbike.com/auction/thar-roxx.
