What Happened When A Design Agency Made A Twitter Bot Its Creative Director
Hugo is a 10-inch robot who reads tweets out loud. For a glorious 24 hours, he was boss.
It's not uncommon for design agencies to have a creative director barking orders at the design bullpen all day. Edmonton's Paper Leaf has one too, but theirs is unique. Meet Hugo, a 10-inch-tall, soft foam robot who, earlier this month, was set to the task of bossing around Paper Leaf's designers, all day long.