Aamir Khan is one actor who has time and again surprised audiences and the film industry with his decisions. And this time again, he is on to something that will change the way audience views movies in theatres and decides which movie to watch on the big screen and which one to wait and watch on OTT. It is being reported that Aamir Khan, who has Sitaare Zameen Par slated for a Christmas release year on December 24, 2024 is looking at striking a deal with OTT platforms and channels for a digital and satellite release only after the film hits the big screens.
He wants the deal to be sealed after looking at the audience reception. This is also an attempt to run the movies in theatres for a longer duration before they are available on any other platform.
This absence of any information about the film's OTT or TV release in turn will force the audience to buy the ticket and watch the movie in theatre and create an urgency that has been missing in the movie viewing decision ever since the OTT platforms got popular. Well, this is something exciting and a big story in entertainment news.
It will also give the filmmakers more control over their movie and limit the interference of OTT platforms. Aamir Khan may become the first one to start this but it is a decision that may boost the film business and revive theatres in India and we may see more and more actors and productions following the same. Right now, it is unknown if the decision will be followed with the release of Sitaare Zameen Par or his next movies.
