The Humble Newsstand, Reimagined
The souped-up storefront elevates subway retail with an inventory of essential and unexpected wares.
At the newsstands in New York City's subway, shoppers can pick up broadsheets, tabloids, snacks, and sundries. More or less, all of the kiosks repeat the same format—you can predict exactly what's on offer, and it hasn't changed in decades. The founders of the New Stand thought, why has retail in the subway remained stagnant when it has accelerated pretty much everywhere else? Their sleek storefront in Union Square and a kiosk in Brookfield Place aim to shake up the status quo through a rotating inventory of unexpected goods, design wares, and everyday items.