Triumph Dominates Motorcycle News Awards 2024, Wins Six Categories Including Manufacturer of the Year

Triumph Motorcycles has once again proven its dominance in the motorcycle industry by winning six prestigious awards at the 2024 Motorcycle News (MCN) Awards. The British manufacturer clinched the coveted ‘Manufacturer of the Year’ title, solidifying its position as a leading force in the world of motorcycling.

Triumph’s Award Sweep

In addition to being named Manufacturer of the Year, Triumph took home five other significant awards:

1. Overall Bike of the Year – Triumph Speed 400
   • The Triumph Speed 400, introduced at the beginning of 2024, has quickly made its mark by securing the Overall Bike of the Year title. Aimed at a new class of rider, this middleweight bike has impressed both new and experienced riders with its stripped-back style, responsive performance, and agility. This win marks the third consecutive year that Triumph has claimed the top spot in this category, following previous victories with the Tiger Sport 660 in 2022 and the Street Triple 765 RS in 2023.
2. Best Performance Naked – Triumph Street Triple RS
   • The Triumph Street Triple RS continues to push the boundaries of what a naked bike can achieve. The 765cc triple engine, also used in the FIM Moto2 World Championship, delivers a perfect blend of track and street performance. This is the first time the Street Triple RS has won the Best Performance Naked category, having been crowned Overall Bike of the Year for two consecutive years.
3. Best A2 Bike – Triumph Speed 400
   • Triumph’s Speed 400 also secured the Best A2 Bike award, highlighting its versatility and appeal to many riders. The judges praised its ability to charm both new and seasoned riders alike.
4. Best Adventure Bike (sub 1000cc) – Triumph Tiger 900 GT Pro
   • The Triumph Tiger 900 GT Pro, following a revamp in 2023, was recognized as the ultimate road-focused middleweight adventure motorcycle. The judges noted its light weight, excellent suspension balance, and overall comfort, making it a bike that riders instantly feel at home on.
5. WoMCN Rider Bike of the Year – Triumph Trident 660
   • The Triumph Trident 660 was voted WoMCN Rider Bike of the Year, a testament to its popularity among both new and experienced riders. The Trident’s combination of punchy linear torque, power delivery across the rev range, and thoughtful features such as a tapered seat and confidence-inspiring tyres have made it a standout market.

Triumph’s Unstoppable Momentum

Devron Boulton, General Manager for Triumph UK & Ireland, expressed immense pride in the brand’s accomplishments: “Six awards including Manufacturer of the Year is a huge honour and recognition of the significant impact we have had in the UK motorcycling industry just this past year. We’ve already achieved so much, launching market-leading bikes, breaking into the sub-500cc category, winning podiums in Motocross and so much more. These awards are a testament to the hard work, passion and dedication from the team right here at Hinckley and around the world to deliver to our customers. To say we are proud is an understatement.”

Triumph’s Award-Winning Bikes on Display

Motorcycle enthusiasts can view all the award-winning bikes and the trophies at the Triumph Factory Visitor Experience on Wednesday, 9th October 2024. This will provide a unique opportunity to witness firsthand the machines that have captured the hearts of riders and industry experts alike.

Triumph’s success at the 2024 Motorcycle News Awards reflects the brand’s unwavering commitment to excellence, innovation, and rider satisfaction. With strong sales both domestically and internationally, and a continued focus on launching market-leading bikes, Triumph’s impact on the motorcycling world shows no signs of slowing down.