In a strategic move to enhance the performance and safety of its vehicles, BMW Group has announced that the all-new MINI Cooper will be offered with a range of Vredestein tyres as original equipment (OE) across its Cabrio, three-door, and five-door models in Europe. This collaboration marks the fifth BMW Group model to be equipped with Vredestein tyres, further solidifying the relationship between the automaker and Apollo Tyres Ltd.
MINI Cooper owners can now benefit from specialized tyre options that cater to different driving conditions. The Vredestein Ultrac, Quatrac Pro, and Wintrac Pro tyres will be fitted as standard, each designed to optimize performance and safety in various climates.
This latest agreement builds on a collaboration between BMW Group and Apollo Tyres Ltd. The partnership, which began last year, already includes the supply of Vredestein Ultrac tyres for the BMW X1, X2, 5 Series, and 2 Series Active Tourer models. With the addition of the MINI Cooper to this lineup, Apollo Tyres Ltd continues to play a crucial role in BMW Group’s commitment to performance, driver satisfaction, safety, and efficiency.
Benoit Rivallant, Chief Commercial Officer of Apollo Tyres Ltd, highlighted the importance of this collaboration, stating, “Our expanding relationship with BMW Group is a testament to our focus on creating tyres with a diverse range of capabilities, aligned with the auto maker’s strategic prioritisation of performance, driver satisfaction, safety and efficiency.”
To further support MINI customers throughout their ownership experience, the Vredestein Ultrac, Quatrac Pro, and Wintrac Pro tyres will also be available in the replacement market through BMW Group’s franchised dealers. This ensures that MINI Cooper drivers can maintain the high standards of performance and safety that these tyres offer, regardless of the season or driving conditions.
As the all-new MINI Cooper hits the roads, including Vredestein tyres as standard equipment underscores BMW Group’s dedication to delivering a premium driving experience, with tyres as versatile and capable as the vehicles they support.
The post Vredestein Tyres Now Standard on All-New MINI Cooper Models first appeared on Motoroids.