Volksbuurtmuseum identity

The working-class neighbourhood museum identity is inspired by everyday groceries and local shops from 100 years ago in The Netherlands. These specific designs and shapes are distilled to the essentials to make it cohesive and bold.

The working-class neighborhood used to be a neighborhood where "the common people" lived, often in small houses in poor condition. Every city had its working-class neighborhoods. Utrecht had Wijk C, once so named because the French occupiers could not (or would not) pronounce the Dutch names.